The Beijing International Book Fair, founded in 1986 and organized by China National Publications Import and Export Group, has become the world's second-largest book fair, Asia's most international, and China's most influential exhibition platform. Each year, it attracts more than 2,600 exhibitors from more than 100 countries.
BIEF’s 130 m² space located at the entrance to the hall, hosts about fifty French publishers, with nearly 1,300 titles. This stand is very popular with the Chinese public and professionals, the latter clearly consider it the place to go to get up-to-date information on the French publishing offer.
The French Pavilion